KONSEP MEMBANGUN BRANDING IMAGE UNTUK MENINGKATKAN KEPERCAYAAN TERHADAP LEMBAGA PENDIDIKAN ISLAM
DOI:
https://doi.org/10.61553/ascent.v2i1.96Keywords:
Branding Image, Educational Institution, Public TrustAbstract
This study delves into the concept of building a branding image to enhance public trust in Islamic educational institutions. In today’s competitive educational environment, it is vital for these institutions to not only provide high-quality education but also establish a strong, positive brand identity that resonates with their core values. Utilizing a qualitative research approach with phenomenological methods, the study uncovers that effective branding strategies go beyond mere promotion; they involve management practices that demonstrate integrity, transparency, and a steadfast commitment to educational excellence. The research findings indicate that Islamic educational institutions that successfully manage their branding can significantly enhance public trust, bolster their competitive position globally, and contribute to shaping a generation grounded in moral integrity and academic excellence. By understanding and implementing these branding strategies, these institutions can effectively communicate their values, meet community needs, and ensure their continued relevance and success in an increasingly competitive global educational landscape.
References
Armstrong, G., & Kotler, P. (2018). Principles of Marketing. 17th Edition. Pearson Education.
Az Zahro, F., Kulsum, Fadilah, S. N., & Salsabila, D. W. (2023). PEMBINAAN DISIPLIN SANTRI PROGRAM TAFAQQUH PONDOK PESANTREN AL-BAHJAH CILIMUS. ASCENT: Al-Bahjah Journal of Islamic Education Management, 1(1), 28–38.
Baharun, H. (2016). Strategi Pemasaran Pendidikan di Era Global. Jurnal Manajemen Pendidikan Islam, 4(2), 123-135.
Baker, M. J. (2016). Marketing Strategy and Management. 5th Edition. Palgrave Macmillan.
Balmer, J. M. T., & Greyser, S. A. (2017). Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing. Routledge.
Belch, G. E., & Belch, M. A. (2021). Advertising and Promotion: An Integrated Marketing Communications Perspective. 12th Edition. McGraw-Hill Education.
Bennett, W. L., & Iyengar, S. (2018). The Shifting Foundations of Political Communication: Responding to a Defense of the Media Effects Paradigm. Journal of Communication, 58(4), 707-731.
Bitner, M. J. (2015). Servicescapes: The Impact of Physical Surroundings on Customers and Employees. Journal of Marketing, 56(2), 57-71.
Braun, V., & Clarke, V. (2019). Reflecting on reflexive thematic analysis. Qualitative Research in Sport, Exercise and Health, 11(4), 589-597.
Carnawi. (2023). INTERNALISASI MANHAJ MELALUI KEPEMIMPINAN KEPALA PENDIDIKAN DALAM MENANAMKAN PENDIDIKAN KARAKTER. ASCENT: Al-Bahjah Journal of Islamic Education Management, 1(2), 61–68.
Colarika, S., & Az Zahro, F. (2023). KONSEP DASAR DALAM SISTEM INFORMASI MANAJEMEN DALAM PENDIDIKAN. ASCENT: Al-Bahjah Journal of Islamic Education Management, 1(2), 51–60.
Delli Carpini, M. X., & Keeter, S. (2020). What Americans Know about Politics and Why It Matters. Yale University Press.
Fill, C., & Turnbull, S. (2016). Marketing Communications: Discovery, Creation, and Conversations. Pearson Education.
Fizrih, G. M., Ghadisti, M. M., & Fatonaro, P. M. (2023). MANAJEMEN PERENCANAAN PESERTA DIDIK DI SMPIQU AL-BAHJAH CIREBON. ASCENT: Al-Bahjah Journal of Islamic Education Management, 1(1), 1–9.
Gro nroos, C. (2015). Service Management and Marketing: Managing the Service Profit Logic. 4th Edition. Wiley.
Hasan, A. (2020). Strategi Komunikasi dalam Meningkatkan Citra Lembaga Pendidikan Islam. Jurnal Komunikasi dan Pendidikan Islam, 7(2), 123-135.
Hidayat, M. (2019). Pengaruh Partisipasi Madrasah dalam Kegiatan Sosial terhadap Peningkatan Daya Tarik Siswa Baru. Jurnal Manajemen Pendidikan.
Keller, K. L. (2016). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th Edition. Pearson Education.
Kotler, P., & Armstrong, G. (2018). Principles of Marketing. Pearson Education.
Kotler, P., & Keller, K. L. (2016). Marketing Management. 15th Edition. Pearson Education.
Lasswell, H. D. (2016). Propaganda Technique in the World War. MIT Press.
Lippmann, W. (2019). Public Opinion. Free Press.
McNally, D., & Speak, K. D. (2014). Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are. 2nd Edition. Berrett-Koehler Publishers.
Moleong, L. J. (2010). Metodologi Penelitian Kualitatif. Remaja Rosdakarya.
Moore, R. (2017). Attitudes and Public Opinion: A Social Psychological Analysis. Oxford University Press.
Moy, P., & Scheufele, D. A. (2019). Communicating Public Opinion: Connecting Across Cultures. Routledge.
Mulyadi, S. (2018). Pendidikan Sebagai Investasi dalam Pengembangan Sumber Daya Manusia. Jakarta: Penerbit Pendidikan Indonesia.
Mutz, D. C. (2015). In-Your-Face Politics: The Consequences of Uncivil Media. Princeton University Press.
Mylrea, P. (2015). Public Relations. The Marketing Century, 183–201. https://doi.org/10.1002/9781119208501.ch9
Noble, H., & Smith, J. (2015). Issues of validity and reliability in qualitative research. Evidence-Based Nursing, 18(2), 34-35.
Noelle-Neumann, E. (2015). The Spiral of Silence: Public Opinion - Our Social Skin. University of Chicago Press.
Novitasari, K., Suryaningrum, D. A., Suzanni, Susilawati, Az Zahro, F., Leuwol, F. S., Isnainiyah, G., Rahmasari, S. M., Dacholfany, M. I., Daimah, Azmi, U., Fitriani, N., Ghani, Y., Amalia, V., & Murni. (2023). MANAJEMEN PENDIDIKAN (Sebuah Teori dan Analisis). CV. Edupedia Publisher.
Rahman, F. (2021). Pemberdayaan Komunitas dalam Meningkatkan Citra Madrasah. Jurnal Pendidikan Islam.
Rahmawati, Y. (2014). Manajemen Public Relations Dalam Bisnis Islam. Jurnal Filsafat Dan Budaya Hukum, (95), 181–194.
Santoso, A. (2020). Centralization vs. Decentralization in Education Management: Impacts on Educational Quality. Educational Policy Review, 35(3), 245-260.
Smith, R. A., & Kearns, T. (2017). Demographics and Public Opinion: Understanding Public Sentiment in the 21st Century. Sage Publications.
Supriyanto, E. (2021). Peningkatan Mutu Pendidikan Islam dalam Era Globalisasi. Jurnal Pendidikan Islam, 18(2), 150-162.
Wahyudi, A. (2020). Strategi Komunikasi dalam Publikasi Pendidikan di Madrasah. Jurnal Komunikasi dan Pendidikan.
Wilson, T. D. (2018). Tradition and Society: The Role of Values in Social Life. Routledge.
Yunus, M., & Rahman, F. (2021). Improving the Quality of Islamic Education: Challenges and Strategies. Journal of Islamic Education, 29(1), 112-130.
Zaller, J. (2020). The Nature and Origins of Mass Opinion. Cambridge University Press.
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services Marketing: Integrating Customer Focus Across the Firm. 7th Edition. McGraw-Hill Education.
